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Media Skills Crash Course - For Non-Profits
Be A Media Maestro
Pre-course questions
Module 1 - Intro (5:08)
Module 2 - Be a Media Maestro (2:57)
Module 3 - Core Concepts (2:41)
Module 4 - Credibility (1:17)
Module 5 - Media List (4:16)
Module 6 - Message Development (2:24)
Module 7 - Planning for Controversy (1:07)
Module 8 - Press Kit (2:08)
Module 9 - Speakers (4:10)
Module 10 - Free & Earned Media (8:50)
Module 10.1 Quick Check On Your Progress
Module 11 - Hooks and Pegs (8:47)
Module 12 - Tips and Tactics (16:03)
Module 13 - Talk Radio (11:09)
Module 14 - Rock That Interview (11:21)
Module 15 - News Releases and News Advisories (6:57)
Module 16 - Letters to the Editor (3:34)
Module 17 - Op-Eds (6:05)
Module 18 - Off the Record (4:16)
Module 19 - Handling Tough Questions (5:28)
Module 20 - Not Over 'Til It's Over (4:22)
Survey
Module 21 - Closing (2:46)
Module 15 - News Releases and News Advisories
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